Where to invest money to get good returns?

Where to invest money to get good returns?

Maximizing Returns: Investing in Promising Startups for Lucrative Returns. So Where to invest money to get good returns?

Posted by on May 29, 2023 354

Investing money wisely is crucial for achieving financial growth and securing a prosperous future. While traditional investment options such as stocks, bonds, and real estate are popular choices, a promising avenue for obtaining exceptional returns lies in investing in startup companies.

These fledgling ventures possess the potential for exponential growth and can yield substantial profits for savvy investors. In this article, we will explore why investing in a good startup can be a profitable venture and provide insights into identifying promising startups for investment.

What is a good return when investing?

The definition of a "good" return on investment (ROI) can vary depending on several factors, including the type of investment, market conditions, individual goals, risk tolerance, and time horizon. What may be considered a good return for one person or investment may not be the same for another.

In general, a good return on investment is one that exceeds the rate of inflation and provides a satisfactory profit relative to the level of risk involved. It's important to consider the risk-return tradeoff, where higher potential returns often come with higher levels of risk. A good return should also be compared to alternative investment options available in the market.

Historically, the average annual return of the stock market has been around 7-10% over the long term.

To adjust the average return for inflation, we need to account for the compounding effect of inflation over the specified period. Assuming an inflation rate of 100% compounded over the last 10 years, we can calculate the adjusted return as follows:

  1. Calculate the inflation factor: Inflation Factor = (1 + Inflation Rate)^Number of Periods Inflation Factor = (1 + 1)^10 = 2^10 = 1024

  2. Adjust the average return: Adjusted Return = Average Return / Inflation Factor

Let's assume the average return is 8% (before adjusting for inflation):

Adjusted Return = 8% / 1024 ≈ 0.0078 or 0.78%

Therefore, if we adjust for an inflation rate of 100% compounded over the last 10 years, the average return of 8% would be reduced to approximately 0.78% in real terms. This adjustment takes into account the impact of inflation on the purchasing power of returns.

As you can see investing in the stock market will not generate good returns, however, it will keep your money afloat in real terms. Basically, you will not lose the value of your money.

So, What is really a good return when investing?

To achieve a real return (return adjusted for inflation) above 10% when the inflation rate is above 5%, you would need an investment return that exceeds the sum of the inflation rate and the desired real return.

Let's calculate the required average return:

Real Return = Nominal Return - Inflation Rate

Given that you want a real return above 10% and the inflation rate is above 5%, let's assume an inflation rate of 6% for this example:

10% = Nominal Return - 6%

Nominal Return = 10% + 6% = 16%

Therefore, to achieve a real return above 10% with an inflation rate above 5%, you would need an average nominal return of at least 16%.

Start-ups possess the potential to achieve an average nominal return of at least 16%, a feat that is often challenging for more established companies. Several factors contribute to this unique advantage enjoyed by start-ups.

  1. Early-stage Growth: Start-ups typically begin with limited resources but have enormous growth potential. They can experience rapid expansion and penetrate untapped markets, resulting in significant returns on investment. By leveraging innovative ideas, disruptive technologies, and agile business models, start-ups can capitalize on emerging opportunities and achieve substantial growth rates.

  2. Risk-Reward Dynamics: Start-ups inherently carry higher risks due to their untested business models and uncertain market reception. However, this risk-reward relationship often works in their favor. Investors who are willing to take on higher risks in exchange for potentially greater returns are attracted to start-ups. The potential for exponential growth and market disruption can lead to substantial gains for those who invest early in successful start-ups.

  3. Market Disruption and Niche Domination: Start-ups have the advantage of being agile and adaptable, enabling them to identify and exploit gaps in the market. By introducing disruptive products or services, they can quickly capture market share and establish themselves as industry leaders. Start-ups that successfully dominate niche markets can command higher profit margins and generate significant returns for their investors.

  4. Investor Enthusiasm: Start-ups often generate excitement among investors who seek opportunities for high-growth investments. Venture capitalists, angel investors, and other early-stage funding sources actively search for start-ups with the potential for extraordinary returns. The competitive nature of these investment channels can drive up valuations and increase the likelihood of achieving an average nominal return of at least 16%.

  5. Scalability and Exit Strategies: Start-ups typically focus on scalable business models that can rapidly increase their revenue and market reach. The ability to scale quickly can drive up company valuations, making it possible to achieve higher returns. Additionally, successful start-ups often attract acquisition offers from larger companies, providing exit opportunities for early investors that can result in substantial profits.

Where to invest money to get good returns: The Potential of Startups

Startups are young, innovative companies that are seeking to disrupt existing industries or create entirely new markets with their groundbreaking ideas, products, or services. Unlike established companies, startups often exhibit rapid growth rates, driven by their ability to adapt quickly, capitalize on market gaps, and leverage technological advancements. By investing in these companies during their early stages, investors can tap into their growth trajectory and enjoy significant returns on investment.

Where to invest money to get good returns: Diversification and Risk Mitigation

Investing in startups also offers a unique advantage in terms of portfolio diversification. Traditional investments tend to be influenced by macroeconomic factors and market trends, making it challenging to mitigate risk effectively. By allocating a portion of one's investment portfolio to startups, investors can reduce their exposure to market volatility. The performance of startups is influenced more by their individual merits, market disruption potential, and the quality of their leadership team. This diversification can help protect investments from fluctuations in traditional asset classes.

Where to invest money to get good returns: Identifying Promising Startups

Identifying promising startups necessitates a thorough analysis of various factors that contribute to their potential success. Here are some key considerations when evaluating startup investment opportunities:

  1. Innovative Products or Services: Look for startups that offer unique and innovative products or services that address unmet needs in the market. A disruptive business model or a transformative technology can be indicators of future success.

  2. Market Potential: Assess the size and growth potential of the target market. Startups that operate in large and expanding markets are more likely to achieve significant returns.

  3. Strong Leadership: Evaluate the founders and management team. Look for individuals with a proven track record, relevant expertise, and a clear vision for the company's future.

  4. Scalability: Consider whether the startup has the potential to scale its operations and expand its market reach. Scalability is crucial for achieving sustainable growth and generating substantial returns.

  5. Competitive Advantage: Examine the startup's competitive landscape and assess its unique advantages or barriers to entry. A strong intellectual property portfolio or a differentiated value proposition can provide a competitive edge.

  6. Fundraising and Traction: Analyze the startup's ability to raise capital and its traction in the market. A startup that has secured funding from reputable investors and has demonstrated customer acquisition or revenue growth is more likely to succeed.


Investing in startups can be a rewarding and lucrative endeavor for those willing to embrace the associated risks. By carefully selecting promising startups based on their innovative ideas, market potential, leadership team, scalability, competitive advantage, and fundraising traction, investors can position themselves for attractive returns on investment.

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